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Welcome to Verti Group International a.k.a. SEO Seattle®
Serving the digital marketing needs of Seattle website owners since 2008
Verti Group International a.k.a. SEO Seattle® has been monitoring the growth of video for some time
Here at Verti Group International a.k.a. SEO Seattle® we are known for staying ahead of the latest trends in SEO and digital marketing — and the case of video growth is no different. Our team of experts has been closely monitoring video marketing for some time to identify when is the right time to incorporate it into our client’s digital marketing strategies for maximum effectiveness. We are now at the point where we think this is essential for every client.
YouTube is technically the second most popular search engine after Google. This fact can’t be ignored anymore. Nor can any of the moves by businesses big and small as detailed below.
In September 2018, Google unveiled a host of updates aimed at satisfying the demand for video. Substantial changes were made to search pages to support the display of even more videos and images.
As a result of this update, we have started seeing many more and many different types of video showing up in the search results. This has included videos about public figures and general topic videos.
This wasn’t the first time that Google updated its algorithm to include more video content. Back in October 2017, it was reported that the number of video carousels in search results nearly doubled after a video-focused update.
It’s not just Google that has been giving increasing prominence to video. Video has also been growing on social media, too. In 2016, we found that over 100 million hours of video were being watched on Facebook every day. Representatives of Facebook have even come out and said that video is the future of the platform. In 2016, Ted Zagat, a Facebook ad product lead, said that in a couple of years Facebook would be mostly video.
The truth is that video has never been more popular and it is now one of the best ways to reach consumers
Statistics that prove video is becoming more and more popular
Research isn’t enough for some people. If you need cold hard facts and statistics to believe in the rise of video, check out the figures below:
- Cisco is forecasting that 80% of internet traffic will be video-based by 2020.
- 45% of people watch more than an hour of Facebook or YouTube videos each week.
- Facebook execs have predicted 100% in the next five?
- 5 billion videos are watched on YouTube every day
- Over 75% off consumers trust content presented to them visually over other mediums
- Almost two-thirds of consumers have bought a product online as a result of watching a video
- 90% of consumers claim video has influenced their purchasing decisions
- Web pages with video experience around a 150% increase in web traffic.
Statistics don’t lie. Not only is video here to stay, it is growing rapidly. Over the next few years, you’ll be seeing more video content online than you have ever seen before.
Tech companies are making the most of video
The biggest companies in the world understand the power of video and are already taking steps to monetize video.
YouTube, for instance, has shortened its engagement metric from 30 seconds to 10 seconds to reflect the role of video in a customers journey. Video is more powerful and less exposure is needed to take action. That means that both YouTube and content creators will see increases in revenue as video continues to grow in popularity.
Google has built a new video ad format exclusively for mobile apps and the mobile web. These videos don’t have to be shown on YouTube, either. They can be placed across the mobile web and on mobile apps, allowing advertisers to reach an audience outside of Youtube. Google understands the power of video advertising and is making moves to capture as much of the market as possible.
Smaller businesses are taking more notice of video
It’s not just the tech giants that are cashing in on the power of video, businesses of all sizes are leveraging video to achieve marketing and financial goals. According to Wyzowl’s State of Video Marketing survey, 81% of companies are using video marketing in 2018 compared to 63% of companies in 2017.
Are you one of the small percentage of business owners not using video marketing?
If you are then things need to change today.
Video Marketing Services by Verti Group International a.k.a. SEO Seattle®
What’s your business’ video strategy? If you don’t have one, it’s high time you did. Verti Group International a.k.a. SEO Seattle® are here to make sure of that. As video marketing experts, we understand all forms of digital content and can help you put together a killer video marketing strategy for 2019 and beyond.
If you don’t have Videos…
Video creation is the start of the video marketing journey. After all, you can promote assets that you don’t have. Don’t worry if you haven’t created any video content yet, our team here is here to help. We can advise on the creation of all forms of video content and strategize how your brand can best leverage video. While we don’t create video content in-house, we can introduce you to some excellent video creation companies who can create exceptional videos that both you and your customers love.
Once they are created, we will then be able to start marketing them.
If you already have videos…
It’s no good having video content if no one ever sees it. That’s why Verti Group International a.k.a. SEO Seattle® provides a video optimization and video marketing service to make sure that your video is seen by as many people in your target audience as possible.
The more businesses that invest in video, the harder it will be to get found by potential customers. That is why it is so important to hire help from a video marketing company that knows what they are doing.
Search and Google, in particular, is the main source of video content discovery—particularly commercial content discovery. But optimizing your video for Google isn’t easy. There are huge amounts of technical and creative work that goes into getting to the top of Google for video searches. Transcribing your video, optimizing video pages, keyword research, link building, and meta content creation is all crucial for ranking in Google.
But we don’t just focus on search. We also optimize your videos for social media to make sure as many people as possible see them. This includes both paid and organic promotion methods.
What does great video marketing look like?
Before you invest in video marketing, you may wish to know what great video marketing looks like. There are a few elements that make up great video marketing campaigns, all of which we will detail below.
Firstly, the video itself. Great commercial content videos aimed at consumers should be under three minutes in length. They should be even shorter if they are adverts — around 30 seconds in length with the main sales points put across in 5-10 seconds. Great video content should succinctly sum up what makes your company or product so special. This can include:
● Who you are and what you do
● Why you are better than your competitors
● Your results and case studies
● Your guarantees
● A call to action
In many cases, one video is enough. A company explainer video is great, but you should have one for your major services and products, too. That way you can go into the detail needed to convert viewers into customers.
If you aren’t sure what form video content would take for your business, consider some of the content ideas below:
● Animated videos
● Explainer videos
● Vox pops
● Event coverage
● Video blogs (vlogs)
● Whiteboard videos
As we have said, it’s no good having video content if you don’t market it to get it seen. That’s why a great video marketing strategy will leverage several channels and tactics to maximize exposure. This should include mobile optimization, video SEO, social media optimization and promotion, web page optimization and many more tactics. This will be the main bulk of the work when it comes to video marketing. It will take months of ongoing optimization and promotion to increase the reach of your video content to the point where it can have a huge impact on your bottom line. That’s why you need an expert video marketing agency holding your hand. That’s why you need Verti Group International a.k.a. SEO Seattle®.
Why should you trust Verti Group International a.k.a. SEO Seattle®?
Here at Verti Group International a.k.a. SEO Seattle® we pride ourselves on offering one of the most informed, comprehensive yet affordable video marketing services in the industry. Make no mistake, video marketing is a new discipline and as such there are some agencies offering the service without knowing what they are talking about. Verti Group International a.k.a. SEO Seattle® is not one of them.
Video marketing experts
As you can see from this page, we have been studying the industry for a very long time and know exactly what it takes to get your videos the exposure that your business needs. Just like with SEO, PPC or any other form of online marketing, you can’t take any chances with agencies that don’t know what they are talking about. If a video marketing company can’t practice what they preach and explain how video marketing works and why it is so important, you shouldn’t trust them.
Video Marketing by the book
Here at Verti Group International a.k.a. SEO Seattle® we do everything by the book. Throughout our years as SEO experts, we have always stuck religiously to Google’s guidelines so that we don’t only provide the best rankings, but also eliminate any possibility of getting penalized. Video marketing is once again a case of listening to and understanding what Google has to say about videos and applying those principles to marketing efforts. No one is better placed than Verti Group International a.k.a. SEO Seattle® to do this effectively.
A-rated BBB company
We also have the pedigree to back up our claims. We have been improving the online visibility of businesses in Seattle and across the U.S. since 2008. Despite operating for over a decade, we still maintain an A rating with the Better Business Bureau (BBB) with zero complaints.
Cost-effective video marketing services for small businesses
We know that small business owners can struggle with the high prices that some digital marketing and video marketing companies charge. If you’ve arrived here, you’re probably hoping for a reasonably priced service packed with value. And you’d be right because that is exactly what we offer. We deliver excellent video marketing services at a fair price that small business owners can afford.
If you’re ready to take the next steps, book a video marketing consultation with our team today to get started.
Still not convinced?
If you are still not convinced about the power of video and video marketing, perhaps you would benefit from a free consultation with one of our digital marketing experts. If you follow us closely and have always trusted our advice in the past, this will be an excellent way to discover whether video content and video marketing is right for your brand. We think that virtually every brand could benefit from video, but we don’t know your unique circumstances. So let us find out about you.
Call us at (202) 866-6556 today to get a free consultation with absolutely no obligation. Our SEO and video marketing experts will be able to walk you through your web presence and analyze exactly what your business needs to do to get the visibility it needs.