SEO security is something that isn’t mentioned often by other companies in website audits or at digital marketing consultations. But at VGI, we give your website security the attention it deserves. The worst case scenario without website security is that your website can get hacked and your website ranking and company reputation can suffer. The best case scenario with SEO security is that you likely won’t get hacked and you might even get the edge you need to rank higher than your competitors who don’t have SEO security measures put in place.
A video marketing strategy isn’t the same thing as video optimization. Optimization is a basic requirement, but following the right strategy will give you the edge you need over competitors.
By following this cutting edge video marketing strategy, you can rank for super competitive and desirable keywords.
- Create and publish longer videos. The most important ranking factor is the video’s total watch time. Longer watch time implies better viewer retention and also keeps a person on YouTube longer (which is good for YouTube). On average, 10 minute video length is good, as this is longer than most videos on YouTube. With this tip you can rank above videos with more views than you!
- Master the hook: to make people watch the video, you first have to get their attention. If you can hook someone’s attention in the first 15 seconds, then you’ve hooked them for good. Most marketers don’t know that YouTube itself recommends this tip!
- Video flow: your video needs to have a good flow to keep viewers engaged. Follow the PPP formula: preview, proof, preview. 1) Preview: cut out the fluff and tell them upfront what to expect. People hate long-winded and irrelevant introductions in videos. 2) Proof: show that you’ve already accomplished what the viewer wants, or that you’re experienced with the topic, or how you’ve researched the topic. 3) Preview: reiterate what your video is about, but don’t repeat what you already said. Instead mention something specific related to your video, such as the number of tips you gave, a specific detail from a case study, etc.
- Remember to say your keyword aloud in the video. Going back later to optimize your videos with keywords (even if you already included them in the metadata) without having said them in the video won’t work. YouTube can listen to your video even without a transcript from you!
- User interaction signals: Get more people to watch, like, and comment on your videos, and to subscribe to your channel. This will improve your overall video SEO rankings. The above strategies will naturally get you more of these signals, but 2 other ways include: adding an annotation to ask people to like your video (it really does work), and at the end of your video asking out loud for people to subscribe and comment.
Bonus tip: try to optimize for CTR. YouTube pays a lot of attention to how many people click through to your video in relation to its position in the search results. For example, if you rank below 4 videos but more people click yours anyway, YouTube will decide that yours is better/more relevant to the search term and then rank you accordingly.
How to optimize for CTR: there are 3 main components of each video in the search results: the thumbnail, title, and description.
- For the thumbnail, make it stand out from the competition (color scheme, etc).
- For the title, include the target keyword once. It should be emotionally compelling; you could include an important fact like the year the video came out.
- For the description, write something relevant (links at the beginning isn’t good) that includes a compelling sentence with your target keyword. Try to make it attention-grabbing as well.
Here’s how to optimize your YouTube videos for SEO:
- Title: should be clear, compelling, and concise, not exceeding 60 characters. To create the best video title, do keyword research with an online tool such as Google keyword planner or Hubspot. Why should you do this in 2019? While it’s true that keyword stuffing is a thing of the past and doesn’t work anymore, YouTube still uses your title to understand what the video is about. So put your keyword at the beginning of your title.
- YouTube description: there are 2 parts of it – the first 100 characters and everything else. Viewers will only see the first 2-3 lines of text before clicking “show more,” so use it wisely to drive more engagement, especially if you have a CTA. Next, add your social media links, video credits, and video time stamps. Including a video transcript is also a good idea since it will usually be full of relevant keywords.
- Tags: in the info and settings tab, add the most popular and relevant keyword tags. Include a mix of short and specific long tail keywords. But be careful not to use unrelated keywords or YouTube might delete the video or suspend your account.
- Closed captions: this is an often overlooked optimization technique. You can add this with an SRT file. Proper video subtitles (not auto-generated) create a better viewing experience and can widen your video’s reach.
- Add your videos to playlists: This help keep your channel organized and they also encourage viewers to watch more of your videos. You can also add other channels videos to your playlists.
To do video marketing, you must optimize your videos and have a video marketing strategy.
As most beginner video marketers realize early on, creating high-quality videos alone isn’t enough to get views. Another lesson to learn is that following common beginner advice won’t skyrocket your video rankings. This is because most YouTubers are already applying it.
A staggering 1/3 of all time spent online is from watching videos. Video SEO can help you stand out from the pack.
Video SEO is all about metadata. Or in other words, the things that help your video get discovered.
YouTube is the 2nd largest search engine, and just like Google (who owns YouTube) has its own techniques for SEO. Since most online videos are watched there, it’s the main focus of Video SEO.
- On-site SEO: optimize various technical backend elements of your webpages.
- Content marketing: your content must be unique, engaging, sharable, and tailor-made for your target audience.
- Off-site SEO: improve your website’s popularity, relevancy to your target audience, trustworthiness, and authority. Your website authority is largely derived from authoritative websites linking back to your website. This is called link building, and it’s the biggest part of doing off-site SEO.
SEO is important if you want to increase the quantity and quality of traffic to your website over time, free of charge, without paying for advertising. Also, SEO will usually provide better quality traffic than from paid ads. This is because ranking above your competitors on Google gives your website more credibility in the eyes of visitors.
The more we know about your business, the better SEO we can offer you. In some cases, clients come to use with a website containing thousands of product and/or service pages, detailed “About Us” pages including personal bios and general philosophy, frequently asked questions by customers, highly engaged social media accounts, and other extensive online information. At the other end of the spectrum, we have clients who are just beginning to set up a new website, or they haven’t fully developed their website, so we are unable to get much information about their business online. As you can see, the time required to spend with each type of client will depend on what information we can gather from other sources and the type of business they run. In every case, we will want to talk with you about your primary target keywords and why you chose those particular keywords. We may even have suggestions on related keywords that could bring you more traffic. We will also want to learn more about your customers, the products and/or services you sell, and what you hope to accomplish with your website in as much detail as possible. We may ask you telling questions like, “What sets you apart from your competitors?” Finally, we’ll need the information necessary to access your website files to make the changes needed for SEO (don’t worry, we always save the originals!).
Yes, we definitely recommend it if, and only if, it is done right! In fact, we specialize in reverse engineering SEO because we believe it can be one of the most effective SEO strategies in achieving top ten rankings. In addition to the hours we invest in personally analyzing websites, we also make sure we have the latest state of the art technologies to utilize for automatically keeping track of website analytics. To apply reverse engineering SEO to your website, we first determine who your primary competitors are for your chosen keywords. In other words, which websites get a top ten listing in Google, Bing, and Yahoo when someone searches using your primary keywords? Once we determine these, we analyze the SEO strategies of these specific sites to determine what they did, on purpose or otherwise, to achieve these top ten rankings. We then “reverse engineer” what they did by applying those same SEO tactics (only a little better) to your website to improve your rankings! This is why we half-jokingly say that we are “betting on a race that has already been won!” It is also why we often see dramatic improvements in the search engine rankings of our clients’ websites when we apply reverse engineering SEO tactics to their website. During our reverse engineering SEO process, we also determine if any of the top ten websites are using spammy techniques. This is a very important step because if they are, we avoid using the same SEO strategies they used because we know that Google almost always penalizes sites that use spammy techniques. In this way, we copy the winning SEO strategies of only the top ranked websites that follow Google Guidelines.
“HOW TO REVERSE ENGINEER YOUR COMPETITORS”Read more
We actually used to do this, believe it or not, and we were the only SEO Company that did so. However, we no longer offer this because SEO has gotten so complicated and labor intensive, we spend a great deal of time optimizing the websites of every client we take on. In fact, no other company will be more motivated to help you achieve the best search engine ranking possible! We encourage you to look for our reviews online and talk to our current and past customers. We think you will like what’s reported as we do strive every day to make every one of our clients happy.
This question is definitely at the top of the list for many people outside of the SEO community. The straight answer is: no. The reason why is because the “Google Guidelines” are a moving target, and the rules are constantly changing all of the time. What works today in your SEO strategy might not work so well next month, when the next Google Search Update hits. That’s why your business needs full-scale professional SEO services on a 24/7/365 basis, to protect your search ranking and stay ahead of your competition.
If you are launching a new website or just starting a new business with a new website, it is best to start with onsite SEO since you have precise control over your own website. On site SEO includes simple things like making sure your primary keywords are found in your page titles, headers, and page text. On site SEO also ensures that the hidden text on your pages, such as that found in your meta tags and alternate text for images, contains your primary keywords too without using too high of a keyword density that Google would consider it spam. Alternate image text is the text that is displayed when images are turned off or when a visually impair person uses special software to read what is found on the page. Although most people never see this alternative text, Google uses this hidden text as one factor when calculating page rank. We can also help you with more advanced on page SEO that can make a big difference in your rankings. Advanced on page SEO includes optimizing your website architecture, directory structure, website layout, code logic, and how text and images are ordered on a page. What a search engine spider crawl first on a website when it indexes your webpage can be very different from what an actual human sees when they pull up your website. Knowing the order in which a search engine crawl your website information is an important SEO factor that we can use to get you ranked higher. For example, where you place your navigation menu versus the body of your main text can make a big difference.
Definitely so and this news came straight from Google! On February 26, 2015, Google announced on their official blog that starting April 21, 2015, mobile sites will rank higher on mobile search results! The reverse is true too. Websites that are not mobile friendly will now automatically rank lower than mobile sites when users use Google to search for things on their smart phones and other mobile devices. This change in mobile search results will have highly significant consequences to business website traffic because there is a rapidly growing trend to do more searching on mobile devices! To this point, on May 05, 2015, Google officially announced on their AdWords Blog that the number of mobile searches had overtaken the number of searches done on non-mobile devices. While this news seemed to be the talk of the media, it actually came as no surprise in the internet industry with several tech companies having predicted this would occur at some point in 2015. In fact, Kleiner Perkins Caufield & Byers announced this would happen in their much anticipated 2015 Annual Internet Trends report given at the 2015 Code Conference. The quality of these mobile searches also makes optimizing for mobile searches a top SEO goal. According to a study commissioned by comScore, eighty percent of all local searches are done on a mobile device. Moreover, eighty percent of these local searches end in a purchase! When customers are searching on the go, they prefer to use mobile friendly websites that load quickly on their small devices and are easy to navigate. Google has now made it easier to find these sites by putting them at the top of their search results from mobile queries. If you don’t know if your website is mobile friendly or not, click here to check. We’ve noticed that many of our new customers seem to fear that making a website mobile friendly will cost more than they can afford and they are relieved to hear our reasonable price for doing so. We cannot quote a flat rate price here because each website is unique. However, we are happy to give you a custom quote after we analyze your website and learn more about your specific business. Is your website is mobile-friendly or not? Check it here – Mobile-Friendly Test.
We look at three key performance indicators Rankings, Traffic and Conversions. But we also consider your return-on-investment (ROI). We officially measure the success of your campaign in terms of real value calculating some outcomes and trends:
How many visitors returned to the site more than once? How many turned into customers? How much revenue did those visits result in? And have the numbers above changed over time?
Yes, definitely. We’ll inform you of the changes that we made to your site, after we receive your confirmation to make the changes and the changes are completed.
We will create optimized listings for your business in at least twenty top local online directories. Key directories that your website will appear in include:
Google+/Google My Business YP.COM Dex Knows Superpages.com CitySearch Yahoo CityMaps Elocal.com
This really depends on what kind of business you run. If you are a local business, you definitely need to be in Google Local Search and on Google Map. We can help you do this in a way that will give you the best SEO benefit. You will also want to make sure you have a good presence in popular review sites. While you do not have control over the reviews left, you do have control over other features at these review sites and we can help you maximize your SEO potential there too. If you are a business that sells nationwide and/or internationally, you need to make sure your website is fully integrated with your social medium channels and that the information on your social media accounts is optimized for the best SEO benefit. We have helped many customers in this area. If you are a B2B business, we highly recommend you have a fully developed LinkedIn account and we can help you optimize this for the best SEO benefit. Each business that comes to us for SEO help is unique and sometimes we need to think outside the box, and even get a little creative, when we help our clients develop their SEO plan. For example, if a company sells indigenous musical instruments from around the world, we may want connect them with drum circle websites and Native American flute teacher sites. If a business sells cookware, we may decide to connect them with popular cooking blogs and forums. If a business sells antique maps, we may decide to work with the company to create an interesting FAQ on this subject and submit this to various informational sites. If a business is rolling out a new and interesting product line or has just invented a nifty little gaget, we may decide to submit press releases to improve their SEO. Similarly, if a company is involved in worthwhile charitable activities or they are a non-profit with an interesting mission, press releases may work well for their SEO too, but it has to be done right!
The answer to this question depends in large part on how well optimized your website pages already are for SEO. To determine this, we would first need to analyze the underlying coding of your website. We may discover that you’re on page SEO just needs some simple changes to maximize its potential so we can immediately move on to more advanced SEO while staying within your budget. On the other hand, we may also discover multiple inherit problems with your on page SEO and a great deal of re-coding may be required to fix these problems. The answer to this question also depends on what you hope to accomplish with your website. To give you a better idea of what we mean, here are some of the questions we ask our clients. What are your expectations with regards to generating sales/leads? Who is your primary target audience? Do you hope to expand your business by targeting a different type of customer? Do you sell mostly to local customers? Do you want to use your website to sell nationally? Do you want to attract more international customers and/or focus on one or more countries? Do you currently sell to local customers but hope to expand your business geographically through your website? Is there an under performing part of your business you hope to expand through your website? Is there a new product line or type of service you wish to expand into? Are you a non-profit hoping to attract new donors and/or people interested in your cause? Do you want to improve your business’ online reputation? Do you hope to use your website to attract new joint business ventures? Do you hope to build up your website to make your business more profitable when you sell it in the future (a website can be a very valuable asset if done right)? Do you wish to use your website to help you establish more trust with your customers? Do you want to use your website to showcase your expertise in a certain field?
We understand that most business owners simply don’t have a lot of time to invest in SEO. However, SEO has to be an ongoing process because the rules of SEO change constantly! Google’s official guidelines do change and Google does constantly change their ranking algorithm in an attempt to stay ahead of the spammers and give their searchers better and more relevant results. The same is true for Bing and other search engines. The good news is we can take most all of the SEO out of your hands! After we have a chance to talk and get to know more about your primary keywords, your primary audience, your short-term goals, and your long-term goals, you can then leave the SEO in our very capable hands so you don’t have to worry about it. We are also available to our clients whenever they have an SEO questions. In fact, we provide multiple methods for our clients to get in touch with us. We prefer a screen sharing platform like Skype, making our explanations and reporting very friendly and assuring you of a better and clearer understanding. We also constantly monitor our clients’ website rankings and keep tabs on their top competitors. As needed, we make changes that keep our clients’ websites ranking well. We understand very well that SEO tactics will often need to include minor tweaks and changes to your website to ensure the highest ranking possible in the search engines.
In the years we’ve been in business, we have never had a single complaint filed with the Better Business Bureau. Further, this is not something that many SEO companies can boast about! There are many other reasons such as our attention to detail and our quick response to your needs.
Yes, in many cases reputation management can be a very important part of good SEO. It is also an ongoing process that can be extremely time consuming for some businesses so we make it easy by offering you full service reputation management program. In reputation management, we look into what people are saying about you and your business online and we work closely with you to keep you informed when warranted. Each VGI clients reputation management is very unique, we would like to invite you to call us and we will be happy to provide you with further details of what is involved.