Website Redesign: A Ranking Survival Guide

Website Redesign – Defined

Website redesign involves thoroughly revamping your existing website to enhance the website’s aesthetics, functionality, technical performance, and overall user experience. It is not merely a facelift but a complete website overhaul that considers new technological advancements and aligns with current website expectations and business objectives.


Are you considering a website redesign? Whether you want a complete website makeover or are planning a DIY website redesign, this article has you covered. Learn how to redesign a website with our essential website redesign tips, a step-by-step website redesign process, and a handy website redesign checklist. We’ll also discuss website redesign costs and share inspiring website redesign examples. Need more guidance? Discover the right website redesign company for your business.

Key Reasons to Redesign Your Company Website

  • Poor User Experience (UX): If your site is difficult to navigate, slow to load, confusing, or does not work well on different devices (especially mobile), you will lose visitors quickly. A website redesign can fix that. A redesign will allow you to focus on creating a smooth, enjoyable website browsing experience.
  • Not Reflecting Current Brand: Your company website should be a seamless extension of your brand. A website redesign ensures consistency if you have rebranded, changed your offerings, or evolved your company messaging.
  • Limited Functionality: Your website needs to support your business goals. If you want to add features like e-commerce, a member portal, complex forms, or integrations, you may want to consider a structural website redesign.
  • Security Risks: Websites built on older platforms or with outdated code can be vulnerable to hacking. A redesign allows you to update your security, improving protection for you and your visitors.
  • Poor Search Engine Performance: A well-designed website, optimized for search engines (SEO), can significantly increase your online visibility in search results. If you’re not ranking well, a redesign can help address technical issues and provide ranking enhancements and strategies.
  • Boosting Conversions: A redesigned website with a focus on strong calls to action, clear messaging, and easy navigation can dramatically improve your ability to convert visitors into leads or customers.
  • Your Competitors are Ahead: If your competitors have much more modern, functional, and visually appealing websites, you’re likely losing potential customers.

Conducting a Comprehensive SEO Audit Before Starting

Initiating your website redesign with a detailed SEO audit is a crucial step. This audit will pinpoint existing strengths and uncover weaknesses in your current SEO strategy. Start by analyzing your site for broken links, poorly optimized content, inadequate use of keywords, and inefficient meta tags. This examination should also extend to assessing the site’s mobile responsiveness, page load speeds, and the effectiveness of your current internal linking structure. Additionally, evaluate your website’s backlink profile to ensure that the redesign doesn’t sever valuable connections. By conducting this audit, you’ll lay a solid foundation for your redesign, ensuring it strengthens rather than undermines your site’s search engine performance. This thorough analysis will guide your redesign efforts, making certain that SEO considerations are at the forefront of your project.

Key Components of a Successful Website Redesign

Visual Design Elements
File Names, Alt Text, Image Size, Image Formats, and Responsive Design are all good considerations
when optimizing and preparing Visual Design Elements to be added to your newly redesigned website. A quick tip: Make sure your image/video file names, titles, descriptions, and alt text align with the surrounding content. It’s a simple way to boost your SEO and the chances of seeing your visual in Google search results.

Color Schemes and Branding
Choosing the right color scheme and visual elements that reflect your brand’s identity is crucial. It not only enhances the aesthetic appeal but also supports the recognition and recall of your brand among users.

Navigational Structures
An intuitive navigational structure is essential for a successful redesign. It ensures that users can find what they’re looking for quickly and easily, improving overall user satisfaction and SEO performance.

SEO Considerations in Redesign
It would be redundant to inundate our beginner SEO and seasoned professional website designers with yet another list of SEO considerations. After all, there are already plenty of comprehensive lists available for those in need. Instead, Verti Group International directs our attention squarely toward a critical aspect of SEO: Schema Markup. And let’s leave it at that. Notably, Schema Markup not only enhances traditional search results but also plays a pivotal role in supporting voice search and AI-driven SEO strategies.

Preserving SEO Power During a Website Redesign

Redesigning your company website presents a golden opportunity to improve user experience and brand image. But it’s vital to safeguard the SEO equity that was built on your existing already ranking website. This involves:

  • Maintaining strong URL structures (or making them even better).
  • Setting up proper redirects to guide search engines and users to the new locations of your content.
  • Refining internal linking to ensure a smooth user journey through your website.

Maintaining Top Search Rankings with VGI SEO

Verti Group International (VGI) employs a strategic approach to ensure a smooth SEO transition during a website redesign. One of the many by VGISEO is worth noting. Our SEO experts leverage Google search results to help determine the best way to redirect old pages that previously held top positions.

Here’s a glimpse into VGI SEO’s method:

  • We conduct targeted site searches using relevant keywords to pinpoint exactly which pages need attention.
  • We carefully evaluate the findings to ensure a seamless transition for search engines and users.

This focus on preserving valuable SEO equity is just one of the many considerations VGI SEO experts take into account when working on a respective website redesign.

Integrating New SEO Strategies

A redesign is an excellent opportunity to integrate modern SEO practices such as schema markup, enhanced mobile responsiveness, and improved site speed, ensuring your site stays competitive in search rankings.

Planning Your Website Redesign

Setting Redesign Objectives

Before diving into a redesign, clearly define what you aim to achieve. Objectives could range from increasing traffic and improving SEO rankings to enhancing user experience and increasing conversion rates.

Stakeholder Engagement in Planning

Engage with all stakeholders from marketing teams to IT and customer service to ensure that the redesign meets the broad needs and expectations of all parts of your organization.

Technical Aspects of Website Redesign

Choosing the Right Platform
Select a platform that not only meets your current needs but also is scalable for future requirements. Whether it’s transitioning to a more robust CMS or incorporating e-commerce capabilities, the platform should support your business’s growth and SEO aspirations.
Ensuring Mobile Responsiveness
With mobile traffic accounting for a significant portion of web usage, ensuring your redesign is mobile-friendly is paramount. This not only improves user experience but also affects your SEO rankings, as mobile-friendliness is a key ranking factor for search engines.

Testing and Launching Your Redesigned Site

Pre-launch website review & testing
Conduct extensive testing across different devices and browsers to ensure every user experiences the site as intended. Testing should cover load times, functionality, and user experience.
Launch Strategy and Execution
Plan your launch carefully to minimize SEO disruptions. Include setting up redirects, updating sitemaps, and communicating changes to search engines.

Post-Launch Strategies

Monitoring Performance Metrics
After launch, closely monitor your site’s performance. Look at traffic patterns, user behavior, and SEO rankings to gauge the impact of the redesign, and be prepared to make adjustments as necessary.

Feedback Collection and Iteration

Gather feedback from users post-launch to refine and optimize the website continually. This iterative process is crucial for staying relevant and maintaining a competitive edge in the digital marketplace.


Components Influencing Costs:

  • Number of Pages: Larger websites with more pages may incur higher costs.
  • Style of Design: Custom designs or intricate layouts may increase expenses.
  • Copywriting: If you need professional content creation, budget for it.
  • SEO with Placement Guarantee: Investing in search engine optimization can impact costs.
  • Responsive Design: Ensuring your site works well on all devices is essential.
  • Database Integration and E-Commerce Functionality: These features add complexity and cost.


Business Type Web Design Costs
Small Business Website (Up to 16 Pages) $2,000 to $9,000
Corporate Website (Up to 75 Pages) $10,000 to $35,000
E-Commerce Website (Up to 1,000 Products) $5,000 to $55,000
Website Application (Up to 2,000 Pages) $6,000 to $75,000

Leveraging the Power of Internal Linking

Internal linking not only enhances site navigation but also fortifies your SEO strategy by establishing a network of connections within your website. During your website’s redesign, it’s crucial to strategically place internal links to connect content throughout your site, guiding both users and search engines to relevant pages. This approach improves the indexing of your pages, making them more visible in search engine results. Focus on linking high-priority pages from your homepage and interconnecting related articles or sections to distribute page authority and encourage deeper exploration by visitors. Ensure that anchor texts for these links are descriptive and relevant, providing clear signals about the linked page’s content. By integrating a thoughtful internal linking strategy, you harness the ability to direct traffic to underperforming pages, significantly boosting their SEO potential without the need for external sources.

Testing and Monitoring Your Site Post-Redesign

After your website has undergone its transformation, the next critical phase involves a rigorous testing and observation period. Employ tools such as Google Analytics and Google Search Console, which are invaluable for scrutinizing your site’s performance metrics. These platforms will allow you to detect shifts in user behavior, traffic flow, and search engine rankings swiftly. It’s imperative to promptly identify and rectify any post-launch issues that could hinder your site’s SEO performance or user experience. Regular monitoring for broken links, loading time efficiency, and the accuracy of redirections is also crucial to ensure the redesign’s long-term success. This proactive approach enables you to fine-tune your website, keeping it aligned with both user expectations and search engine requirements, thus safeguarding your online presence.


We hope that you found enlightening ways to a successful website redesign without drops in the website’s respective online visibility. When redesigning a website, a strategic approach to website redesign can dramatically improve your site’s performance and SEO rankings. By following the guidelines outlined in this survival guide, you’ll be equipped to undertake a successful redesign that not only meets modern web standards but also drives your business website objectives forward.

#WebsiteRedesign #SEOoptimized #DigitalTransformation #UserExperience

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