SEO BASICS: A Guide for Small Business Owners

SEO BASICS: Tips For Small Business Owners is an eBook that provides businesses and website owners an introduction to search engine optimization (SEO). The eBook covers basic methods to increase a respective website’s online visibility. Online visibility is directly linked to supporting your digital content and getting found on the first page of search engines like Google, Bing, and other popular search engines. The eBook goes into some detail about the most important ranking factors that must be considered before a website can get first-page search results. The ranking factors include what Verti Group International a.k.a. SEO Seattle® (VGISEO), knows to be crucial to ranking in most of most of the more popular search engines.

Before we discuss the SEO elements that are indeed ranking factors, it may prove helpful first to mention those which VGISEO does not consider ranking factors. Please consider that we are an A+ rated Seattle SEO company without a single registered complaint by any SEO client in our 12 years of business, and we have always delivered first-page rankings. The ranking factors mentioned in “SEO Basics” which VGISEO does not consider as ranking factors by search engines like Google include the total number of backlinks, bounce rate (visit duration), meta keywords. Instead of removing this content from the eBook. We felt it best to leave in order to highlight those factors which VGISEO is found to be contrarian among SEO’s. For example, VGISEO knows font size to be a ranking factor when used correctly. We decided to buy the right to give away this book because we saw the the opportunity to better explain the complexities associated with SEO. And we are not including the methods used to provide backend SEO, aka technical SEO. The eBook, “SEO Basics” will introduce readers to a small percentage of what it takes to reach the top of search results a.k.a. “SERP’s” in search engines like Google.

Many of our SEO clients come to us with websites that have already been optimized by other SEOs and generally have some optimization work already done—one more reason to offer a free download of the eBook, SEO BASICS. Today there are hundreds of ranking factors without including those website factors that support vital ranking factors. VGISEO sees the eBook SEO BASICS as a doorway for those needing a better understanding of the basic SEO methods, which more often than not will lead in-house SEOs and others to Verti Group International a.k.a. SEO Seattle® (VGISEO).