by Verti Group International – SEO Seattle Experts

Schemas help search engines better understand the meaning of your digital content and increases the chances to return relevant results to users in organic, voice and AI assisted search results.

Introduction to Schema Markup

Schema markup has become the “magic bullet” and a common SEO element which enables the help that search engines need to best understand select digital content. Referred to as the “Catch-All Code” by Verti Group International (VGISEO) Chief of SEO David Freid, for it’s support for all three, organic, voice and AI assisted search results.

Schema also known as structured data, is a form of JSON-LD, Microdata, or RDFa that can be added to a website’s HTML code to enhance the way search engines read and represent your page in search engine results.

NOTE: Google has publicly shared a preference for using JSON-LD when generating Schema code.To help further support the importance of using Schema in SEO, VGISEO publicly shares it’s vision and sees Schema Markup becoming as common as title tags as an SEO element.

The information we share here in this article will have you writing better Schemas and providing a boost for select digital content in organic, voice, and, AI assisted search results.

Why add structured data to a page?

Google answers this question by providing some pretty convincing data of websites where structured data was implemented. Add the fact that, VGISEO has also listed Schema Markup as a “Ranking Factor” and that goes far beyond just supporting Google organic search results.

Relevance and Importance of structured data

Schemas are essential for several reasons. They provide a clear structure for storing and retrieving data, which improves system performance and efficiency. Well-designed schemas reduce redundancy and ensure data integrity, making them vital for any database-driven application.

Types of Schemas

Here’s a simplified look at some common types:

  • Product: Used for online stores to describe items (name, price, image, etc.). This helps shoppers find what they need.
  • Event: Used for concerts, conferences, or any happening. It includes details like date, time, location, and performer.
  • Recipe: Perfect for food blogs! This type includes ingredients, cooking time, and instructions. It even helps you find recipes based on what’s in your fridge.
  • Review: This is for ratings and opinions on products, services, or businesses. It shows star ratings and what people like or dislike.
  • Article: Used for news stories or blog posts. It tells search engines the headline, author, publication date, and main topic.
  • Video: Describes online videos with title, description, thumbnail, and even the video transcript.

How to Get Schema Markup Onto a Website

Writing JSON-LD schema for your website has never been easier. You can use the Schema Markup Generator to create your JSON-LD schema efficiently. If your website runs on WordPress, consider using plugins like Rank Math, AIOSEO, Schema Pro, or SEOPress to simplify the process.

Additionally, you can leverage ChatGPT for Schema Markup Generation. For instance, to create schema markup for a person, load the Person schema from in your browser. Then, instruct ChatGPT with details like:

“Please generate JSON-LD for Person schema. I’ll supply the required information for the schema markup. Name: John Doe. JobTitle: SEO Expert. WorksFor: Semrush. KnowsAbout: SEO.”

This method streamlines the creation of accurate and comprehensive schema markup, enhancing your site’s SEO and search visibility.

Let’s Write A Schema

Ready to add Schema to your website? Let’s start with Article Schema, a valuable tool for SEO pros and website owners alike. Here’s what you need to get started:

Before we write, let’s gather:

  • Article headline: The title of your piece.
  • Author name: Who wrote the article?
  • Publication date: When was it published?
  • Main topic: What’s the article about (in a few words)?

Once you have this information, you’ll be ready to create a clear and effective Article Schema that will help your content shine in search results. The rest is easy. Just replce the some of the text from the example Schema.


Code snippet
<script type="application/ld+json">
  "@context": "",
  "@type": "Article",
  "headline": "The Ultimate Guide to Schema for SEO",
  "author": {
    "@type": "Person",
    "name": "Your Name"
  "datePublished": "2024-05-30",
  "description": "This article explores the power of Schema and how to use it to improve your search engine rankings."
  "image": "",
  "publisher": {
    "@type": "Organization",
    "name": "Your Website Name",
    "logo": {
      "@type": "ImageObject",
      "url": ""


Summary of Key Points
In this article, we have explored the comprehensive process of schema design, from understanding the types of schemas and the design process to implementing and maintaining schemas. Key points include the importance of requirements gathering, data modeling, normalization, and performance optimization.

Future Trends in Schema Design
Emerging trends in schema design include the use of AI and machine learning to automate and optimize schema design, the increasing importance of schema evolution in agile development environments, and the growing need for robust security practices to protect sensitive data.

Take the Next Step

Elevate your schema design expertise by diving into online courses, hands-on projects, and a wealth of additional resources. A well-crafted schema is the bedrock of any successful database application, and mastering this skill can be a game-changer for your career in database management.

To kickstart your journey, explore a curated collection of resources designed to deepen your understanding of schema design, ensure correct implementation, and unlock the full potential of structured data.

Your mastery of schema design awaits!


#StructuredData #SchemaMarkup  #SchemaTips #HTML5

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