If you run a successful business, you’re probably super busy nearly one hundred percent of the time. Running a business takes a lot of work and it can eat away at your time. Everything is important and you want to make sure you and your company succeed. This can lead to delving into areas that you don’t have a ton of experience with. Some of those things can be done without trouble, but some areas require more expertise than others. This is the case when it comes to SEO or search engine optimization.
As a business owner, you may feel like you need to do everything on your own, but the reality is that it isn’t possible. Business owners can’t manage everything and attempting to do so can lead to failure. Having the support of people who can handle things without you can sometimes lead to better success than the alternative.
The reality is that those who own businesses need to focus on a few simple things. Support, customers, products, and services should be your constant top priority. Having an SEO expert who is able to offer you guidance and take care of making sure you meet all the requirements of the field is a lot more likely to bring you success than winging it.
Not sure? We’ll share below, reasons you might want to bring in an SEO agency like Verti Group International a.k.a. SEO Seattle® (VGISEO) to help you. It’s well worth the money and time you spend on it.
SEO Specialists Have Expert Knowledge
A business owner should have an understanding of all parts of their business. Understanding the different aspects of the jobs will give you the knowledge you need to hire great people to help with your success. However, a business owner should also realize the benefit of having skilled people helping them. A successful business relies on the work of smart and efficient workers.
The reality is that keeping up with changes in small business SEO is a full-time job in itself. That requires the help of an expert. With thousands of changes happening on a regular basis, you want someone who knows their stuff and who can handle things for you.
SEO Services Can Save You Money
Some owners will think they can handle all the marketing on their own. Maybe you can if you want to put in the work needed to learn everything about this part of business. However, as the owner of a business, that’s probably not the best use of your time. It can also be a bad plan to put someone untrained on the task and assume they know what they are doing.
SEO is an investment into your business and that is why expert SEO services are worth the money. You wouldn’t expect your accountant to learn how to manage the books in their spare time and you don’t want someone working with your SEO that needs to learn all the tricks, either. Specialists can share knowledge and help you determine the best marketing options you should make based on your needs and your budget.
SEO Rules for Google Change Regularly
Did you know that SEO rules change an average of 3,200 times a year? It’s true. That’s a whole lot of change to keep up with, especially for someone learning the ropes. SEO is a lot more than knowing what keywords to place where in this day and age. It looks at everything from local SEO to your website, social media pages, content optimization, backlinks, and user experience and puts them all together to create the right experience for your visitors.
There are also many strategies that play a part in SEO and ensuring the success of your business. An SEO expert is going to know about business, marketing, communication, economics, focusing on goals, and strategic thinking, among other things.
Experts Help You Prevent Mistakes
Many business owners assume that any SEO is better than not making an effort at all. However, you also need to know what it can cost you if things are not done right. For example, using your main keyword too much can lead to penalization for your website. Naming your images gibberish or something unrelated can lead to the same problem.
Those aren’t the only mistakes you can make without someone well-versed in SEO in your corner. Badly written content can cost you customers, as can backlinks that lead nowhere. It doesn’t only come down to losing traffic, either. Google may choose to blacklist you if a worst-case scenario happens and you do not want that to happen. Hiring an SEO expert is the best way to avoid this problem.
Great SEO Can Lead to Higher Sales
Adding SEO to your website and social media channels may offer you a few sales to begin with, but as a business owner, you know you want to have success on a long-term basis. An SEO expert will be looking at the long-term with you, rather than cutting corners to get you a few new customers who may never come back.
Great specialists help you build your brand, but that isn’t all. They are also there to help you create credibility and trust with your customers. This is what sets a business apart from the competitors. The good thing about SEO is that it lets you target a niche customer base using many different methods.
SEO Experts Have Knowledge of Analytics
Are you savvy when it comes to analytics and how they apply to your company? Don’t feel bad if the answer is no, since that’s an uncommon thing for a business owner to have knowledge of. That’s also why you want to hire an expert in SEO, not someone who is just getting their feet wet on Fiver or freelancing on one of the other many websites for talent at low prices.
When you have a specialist, they can look at your analytics and understand them. They can also apply them to the strategies being used to help your business succeed. This individual will work to keep people interested and on your website for longer while determining what isn’t working and finding ways to change that.
Tracking Competition Has Never Been Easier
You likely already know that you should be aware of what your competition is doing at all times. This can have a major impact on your business. This is something an SEO expert can help with, but it’s far from the only thing. The right SEO expert will understand your industry and what to do to put you on top.
That involves knowing what your competition is doing wrong, what they are doing right, what kind of keywords are being used by other companies, and what is going to offer the best chance for you to be seen as better than all the competitors.
DIY SEO is a Gamble That Doesn’t Always Pay Off
After understanding everything that SEO entails and what an expert can bring to your company, you might be ready to find the person who meets your needs. If you’re still thinking about doing things on your own, realize that it’s a gamble and it often doesn’t pay off. With highly technical changes to keep track of and SEO being so important, it’s worth spending money to get it done right.
Even if you already have a technical or marketing person at your business, most of the time, that person is a generalist. They might know a little about a lot of things related to SEO, but they will not have the same knowledge as an expert who has spent years becoming the best they can be. A jack of all trades can be useful for your business but won’t offer everything you need when it comes to SEO.
Why You Should Work with Verti Group International a.k.a. SEO Seattle®
Are you ready to drive sales and get more eyes on your content? Do you want to be the company whose name is known and who is considered the best of the best? Having a great SEO expert is one of the things you are going to need to hit those benchmarks and meet all your goals. The team at Verti Group International a.k.a. SEO Seattle® are here to provide that.
While you are focused on the important things like your customers and your products, the team at VGISEO is focused on making sure your brand is known and your web content is flawless. You can stop focusing on one of the many plates that are spinning in the air and hand it over to an expert who knows best.
VGISEO has been around for more than a decade and has a huge amount of knowledge about SEO for websites and social media pages. The company also takes on those in various industries, but only one from each in order to make that client the best they can be.
We are A+ rated and support a record for “ZERO CLIENT COMPLAINTS” ever. With our 100% money-back guarantee there’s no reason not to give us a shot. We’ll make sure you get the SEO solutions you deserve.