More about the way we define Search Engine Optimization (SEO)
The act of defining search engine optimization (SEO) can be daunting. Especially when one considers the large number of different views on how best to define SEO. Yes, the definition of SEO by those labeled as SEO Experts, can widely differ across the SEO community.
*The following is a definition of SEO given by one popular website.
Webopedia’s definition is, “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”
Our SEO Company defines the term SEO simply as “User Experience”.
Every one of the hundreds of SEO elements that we consider important and to support a websites search engine rankings, can in one way or another be linked to “User Experience”. Adding terms like, bounce rate, load times, SSL, Referral SPAM, original content, URL structure, meta tags, anchor text, keyword density, authority, font size, authorship, Google AMP and the seemingly endless list of elements that are part the SEO process can be overwhelming to many website owners.
One thing worth noting from the list of SEO elements, is that not all content is found equal regardless of its quality by some search engines. Google has recently shared its use of “Authority” in its ranking formula and it is now more than ever about the Author of the content found on Googles first page search results.
The use of authority as it is associated with top ranking content can be best described as “USER EXPERIENCE”.